Check with support to see if this feature is enabled for your account. Some features may not be visible or available in your account.

Custom Fields allow you to collect any additional information for email contacts. Custom Field data can be merged and inserted into your email.  Read our article about adding a merge tag here.

Custom fields are typically used instead of lists when the data being collected is unique for each email contact (like a customer ID number) or when there are numerous possible values like (Your favorite food).

You can also use “Custom Fields” to search contacts then you can save the search results to a “Saved Search” for use with highly targeted Email Campaigns.

For example, you might want to send a targeted Email Campaign to all Contacts with (Your favorite food)  = “Pizza”.

Go to  Contacts >  Custom Fields on the main navigation menu to manage custom fields.

To add a custom field

Select Add Custom Field Go here for more on Adding a custom field.

For each previously added custom field listed:

•Custom Field Label –  Type in a descriptive name for your List.
•Type –  Either (Text or Date)
•Active Contacts –  The active contacts in that list
•Deactivated Contacts –  The deactivated contacts in that list
•Select Edit Custom Field – Go here for more on Editing a Custom Field.
•Select Delete Custom Field – Go here for more on Deleting a Custom Field.