We urge you to take the tour to get started! The tour is located in the Step 2 of the Email Publisher in the Menu Bar under the Help. Also, once you begin an email campaign, you will be prompted to take a tour of the Email Studio. We’ve taken […]
How do I create a mailto link with custom fields generated in the subject line?
A. Format your mailto link to look like: <a href=”mailto:email@example.com?subject=[MemberCustomField name = “Name of Custom Field”]”>
Do I need to publish an SPF and will it help with deliverability?
It’s not absolutely necessary, because SPF authenticates using the “hidden” (also known as “envelope”) from address and our system publishes these SPF records already. However, it could help your deliverability in the long run if you append our MTAS to the existing SPF. You can learn more about publishing an SPF […]
What is the best way to organize my email campaigns?
Think of your Email Campaigns as a folder that you group similar emails in. You do not need to add an Email Campaign each time you want to send an email. Organizing your emails into campaigns can better help you understand your reports. For example, you could have your monthly […]
What would cause an abnormally high number of clicks?
Spam or security filters can cause clicks Spam or security filters will click links in the incoming mail before delivering them to make sure there isn’t any malicious content. There is no way of differentiating when a click is from a spam filter. This can sometimes lead to an unusually […]
Why is there an abnormally high amount of opens?
Here are some reasons this may happen • Spam or security filters – Spam or security filters scan incoming mail before delivering them to make sure there isn’t any malicious content. Our system automatically tracks clicks as opens, and we have no way of differentiating when a click is from a spam […]
Why do my opens seem low?
It depends on how “clean” your list is but keep in mind if someone has images turned off and do not display the images, it will not count as an open since the tracking mechanism for opens requires images to be turned on. Factors that contribute to your open rate include […]
What is a good open rate?
This will depend on your industry and the list that you use. Using a clean list and keeping your audience interested in your content is key. Some businesses can get as high as 50% or as low as 5% it all depends on how the lists were attained, how often […]
The A/B email campaign winner seems to have been chosen incorrectly?
A. In some cases, the A/B loser can continue to collect clicks or opens after the winner was selected. You can confirm this by looking at when the opens and clicks occurred for the loser and seeing they occurred after the winner was determined.
How to attach a PDF file, and other file types
With bulk email you can’t attach files, instead, the files need to be hosted online so that they can be viewed or made available to download by your contacts. We make this easy for you. 1. First, decide what part of your email you would like to link to the […]